She studied acting and at the same time she began to publish articles and fashion photos on a platform called "Fotolog" in 2008 and then in 2009 she began her adventure with her fashion blog. Step by step she became a reference in her market and nowadays is one of the big names of the industry.

Currently she has more than 3.5 million followers on Instagram and 2.5 on Youtube. Her authenticity, naturalness and involvement in digital marketing, have led her to become an attraction for brands, starring in very successful advertising campaigns, both national and international.

In 2022 she premiered her first documentary together with Prime Video “Dulceida al desnudo” and now in 2025 she has just presented the second season.

In addition, in recent years she has become a successful entrepreneur, with several companies. From her own communication agency and talent representation (In management) to the Idol Awards, awards that reward digital talent.