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June 4, 2025
Reshaping the Music Industry: The Influence of Streaming, Social Media and cultural shifts
The music industry has never been more dynamic – or more fragmented.
In his role, Verde oversees 12 regional offices in 20 countries, including industry-leader Sony Music U.S. Latin. Drawing on his own storied experience as a songwriter, producer, and guitarist, Verde naturally approaches the business with an artist-first perspective.
Throughout his career, Verde has supported the careers of artists such as Rosalia, Maluma, Ozuna, Rauw Alejandro, Farruko, Romeo Santos, C. Tangana, Chayanne, Gloria Estefan, Ricky Martin, Jennifer Lopez, Roberto Carlos, Julio Iglesias, Marc Anthony, Draco, Shakira, the late Gustavo Cerati, Carlos Vives, Enrique Iglesias, Becky G, Natti Natasha, Natalia Lafourcade, Kany Garcia, Manuel Turizo, Vicente Fernandez and many more. He has also been instrumental in key strategic business investments with companies such as Eventim and Som Livre. Verde is a Latin GRAMMY® Award winner, Latin Songwriters Hall of Fame inductee, and became the “First Hispanic Executive to Receive the T.J. Martell Foundation’s Lifetime Music Industry Achievement Award in 2012.
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