André Folque is the Managing Director of Choreograph in Portugal, WPP's data and technology unit dedicated to transforming data into real impact for brands. With a consolidated track record in digital marketing, consumer experience and business transformation, he has led teams and projects in agencies, advertisers and multinational groups for over 16 years. Currently, he focuses on helping brands make the most of data and artificial intelligence to generate more relevant experiences and measurable business results. At ICON, he will share his vision on how data and artificial intelligence can be high-value assets and true growth engines for brands and organizations.