Driven by a lifelong curiosity about people and a passion for communication, Francisca Oliveira  holds a degree in Communication Sciences from Universidade Nova de Lisboa and a  postgraduate degree in Management from Nova SBE. She has built a solid career in advertising  and communications ever since.  

After international experiences in Barcelona and the United States, she joined J. Walter  Thompson, where she spent seven years leading projects for some of the country’s top brands.  

In 2018, she became Brand and Communications Director at UNICEF Portugal. There, she  strengthened her belief that brands have a transformative role in society — a conviction that  led her back to the agency world in 2021.  

Today, she is Managing Director at Judas, where she leads a creative team focused on helping  bold brands challenge the status quo and drive cultural and business impact.