Andreia Paulo has built her career by both shaping and accompanying the digital transformation  of brand communication in Portugal. She began at SAPO – Portugal Telecom, during the early  days of digital advertising in the country. She then moved to Público, where she led the digital  transition of one of Portugal’s leading media outlets, creating innovative and integrated solutions. 

Today, at JCDecaux Portugal, she brings that vision to the oldest medium of all — Out-of-Home  — transforming it into a digital, intelligent space, deeply connected to cities and people.