João Baptista is a seasoned Innovation and Creativity Consultant with over 20 years of experience in advertising and marketing. As the founder and CEO of the Institute for Tomorrow, he has collaborated with some of the world’s leading brands to design transformative communication campaigns and redefine brand relationships through bold and inventive strategies.

A passionate advocate for innovation and a trusted advisor, João excels in translating disruptive insights into actionable strategies that empower leaders to shape and navigate the future. His work is guided by principles of courage, simplicity, and a dedication to making impactful ideas both accessible and effective.

Beyond his consulting work, João is the creator of CRE8TRS.day, an event that celebrates innovation in marketing and the creator economy. He is also the author of The Simpsons® and the Crazy Futures Predictions, an engaging book and workshop series that uncover leadership lessons and creative foresight inspired by the iconic show. Through these tools, João equips teams and leaders with practical strategies to embrace the future with confidence and creativity. Additionally, he hosts TomorrowCast, a podcast that explores the evolving landscape of industries and innovation, democratizing conversations with tomorrow’s change-makers and amplifying their voices to inspire progress.