Carla Rodrigues is a Partner at What About Agency and a university professor with over 20 years of experience in Marketing, Communication, and Content. She has worked with some of the largest national and international brands, leading teams and projects focused on creating real impact through culture, brands, and consumer behavior.

Currently, her mission is to position influencer marketing in Portugal as one of the most credible and effective communication channels, connecting brands with real audiences. She is also a trainer, helping professionals develop strategic creative thinking.