Inés Ollero Candau is the Digital Development and Project Manager at the European Advertising  Standards Alliance (EASA). She leads European-wide initiatives that enhance compliance with  advertising standards, with a focus on digital formats such as influencer marketing. Her work  bridges regulatory frameworks and technological innovation, including the use of automated  monitoring tools.  

She currently oversees the adEthics programme, a cross-European initiative designed to train  influencers on local and EU advertising rules, promoting responsible digital content creation.