Fábio Batista

Fábio Batista

(Speaker) Founder of Mohit and Leader in Digital Communication

June 6, 2025

Gen Z & the new era of Influence: What brands need to know

Gen Z doesn’t just consume content – they shape it, remix it, and demand more from the brands behind it.

Fábio Batista, founder of Mohit, is a creative force in influencer marketing and in Portugal’s digital culture.

Mohit is a marketing agency based at LxFactory in Lisbon, specializing in influencer marketing, talent management, and digital communication. Over the past few years, Fábio has worked with some of Portugal’s top content creators, including Bernardo Almeida, Lucas With Strangers, and Miguel Paraíso. His work also includes brand collaborations with leading music artists like Dillaz, Wet Bed Gang, and Karetus. In the field of brand partnerships, Mohit has collaborated with a wide range of national and international brands such as Casio/G-SHOCK, Trade Republic, Placard.pt, NOS, Continente, Worten, Red Bull, and Sport TV, among many others, having developed creative campaigns through its talent network and agency vision. Fábio is also responsible for the communications sector of the renowned festival, La Punta, Portugal’s largest student graduation trip. The festival gathers every year over 12,000 students, about to live a unique celebration of music, community, and youth culture.