Pedro Ribeiro began his career in 1990 as a journalist, delivering early-morning news at CMR. In 1996, he shifted from journalism to focus on entertainment, making a name for himself in both radio and television. He maintained a connection to football as a commentator and narrator, particularly with Sport TV. Since 2005, he has been the Program Director at Rádio Comercial, leading the station to the top of the ratings in 2012. Throughout his career, he has also worked with TVI, RTP, SIC Radical, RCP, Best Rock, and Sport TV.