Teresa Burnay

Teresa Burnay

(Speaker) Business Unit & Media Director at Unilever Portugal

June 6, 2025

Regulating Influence: Transparency, Trust, and the Future of Authenticity

The digital influence landscape evolved into a powerful, growing industry. With that comes the need for clear regulations, and a renewed focus on trust.

Economist from Nova SBE with vast experience across different FMCG companies, holding Sales and Marketing roles in several categories and channels, locally and globally.

Teresa Burnay is currently the Business Unit Director at Unilever Portugal, as well as Media  Director. Teresa is also the General Director of Grupo Aliança, Chairwoman of the Portuguese  Advertising Self-Regulatory Organization, Vice-President of the Portuguese Advertisers  Association, member of the local Joint Industry Committee board, President of the Industrial  Association of Detergents, and part of the Editorial Board of Marketeer. 

Most importantly, she’s the mother of six daughters and values the mental and spiritual availability  to give more to others and build a better world every day.