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June 4, 2025
The Future of Marketing: Innovation in a Digital-First World
How do leaders at the helm of both large corporations and smaller enterprises manage their influence within their organizations?
Secretary-General of APAN since 2023 and a marketing strategist with over 20 years of international experience in leading consumer brands.
Ricardo Torres Assunção is the Secretary-General of APAN (Portuguese Association of Advertisers).
Born in Porto, his professional journey spans more than two decades and includes projects developed in Portugal, Angola, and Denmark.
Marketing, Communication, and Brand Management are his true passions, shaped by his roles at McDonald’s, Super Bock Group, and DIA Portugal.
Focused on delivering results in highly demanding and challenging environments, Ricardo enjoys pushing boundaries, inspiring creatives, and breaking down barriers to create trends and foster new habits in broad, competitive, and multicultural markets.
He has been Secretary-General of APAN since May 2023, with a mission to elevate APAN’s visibility and establish it as a national benchmark in everything related to marketing and communication.
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