In this engaging panel, CEOs from diverse industries will share their unique perspectives on their role in building culture, driving innovation, and inspiring teams in an ever-evolving business landscape. Has influence from the C-level been transformed by new technologies, new generations and hybrid or remote working models?

Moderated by Marta Leite Castro, this session features Barbara Barroso, a financial expert and business leader; Hugo Madeira, a trailblazer in the healthcare and dental industry; and the CEO from a large multinational corporation - this session will offer diverse perspectives and help to see influence in the B2B landscape under a different light.

Together, they’ll explore the nuances of leadership influence, from fostering internal collaboration to making bold decisions that ripple beyond their organizations.