Joana Garoupa currently leads her own agency, Garoupa INC, which specializes in ESG  (Environmental, Social, and Governance), sustainability, and corporate reputation. She is also a  partner at The Speakers House, a Portuguese-language speakers’ agency that exclusively  represents influential experts across various fields, aiming to inspire individuals, businesses, and  societies toward transformation, progress, and a greater future. 

Beyond her executive work, Joana serves as a board advisor for several organizations including  Women in ESG, Planetiers, and BridgeWhat. She is a regular columnist for national newspapers  and actively contributes to the development of new generations of leaders and communication  professionals as a mentor and university lecturer. 

She is also the author of Manual de Sobrevivência para o Mundo Corporativo ("Survival Manual  for the Corporate World"), a practical and irreverent book where she shares—with humor and  candor—the lessons learned throughout her career in demanding corporate environments. The  book was also released in Brazil and has been very well received by professionals seeking to  navigate the corporate world with greater awareness, balance, and critical thinking. Her career reflects a blend of strategic thinking, forward-looking vision, and a strong commitment  to social responsibility.