With over a decade of experience at the intersection of entertainment and marketing, Renaud Skalli has shaped impactful partnerships featuring world-renowned artists including Justin Bieber, Avicii and Cristiano Ronaldo aligning them with major brands such as Grupo Bimbo, Booking.com or Pernod Ricard. His expertise lies in building cultural relevance through talent-led campaigns, with a growing focus on talent ventures - long-term, equity-driven collaborations that go beyond endorsement. Notably, he brokered Cristiano Ronaldo’s own fragrance line, a globally successful example of talent-as-brand strategy. At the forefront of global branded entertainment, Renaud aims at cracking new models for how talents and brands co-create value.