June 4

Kick off ICON with a full day of groundbreaking talks, music, and insights—from branding and digital influence to entertainment, business, and sports.

June 4

June 4

June 4

June 4

June 4

June 4, 2025 15:00

Welcome to ICON

At this conference:

ICON / Carlos Moedas / Cristina Ferreira

A memorable opening of ICON with prominent national figures, marking the beginning of a new era of inspiration, innovation, and impact.

Kick-off Conference

June 4, 2025 15:20

Brand basics: Back to what actually works

At this conference:

Mark Ritson

Are we too busy chasing trends to remember how brands actually grow? Mark Ritson brings his honest and refreshing style to this keynote on why the fundamentals truly matter.

Brands, Marketing & Content

June 4, 2025 16:05

Reshaping the Music Industry: The Influence of Streaming, Social Media and cultural shifts

At this conference:

Afo Verde / Paulo Junqueiro / Pedro Ribeiro

The music industry has never been more dynamic – or more fragmented.

Entertainment, Culture & Society

June 4, 2025 16:45

The Future of Marketing: Innovation in a Digital-First World

At this conference:

(Moderator) Ricardo Torres Assunção / Andreia Paulo / Francisca Oliveira / more to be announced

How do leaders at the helm of both large corporations and smaller enterprises manage their influence within their organizations?

Brands, Marketing & Content

June 4, 2025 17:00

Camila Coelho: The rise of a Beauty mogul

At this conference:

(Moderator) Rita Pereira / Camila Coelho

From makeup artist to founder of a multi-million-dollar beauty empire.

Becoming an icon

June 4, 2025 17:30

ICON Presents Laureus SPORTSlab: Using platforms for good

At this conference:

(Moderator) Bryan Habana / Almudena Fernández / Georgia Stanway

A conversation moderated by Bryan Habana with Georgia Stanway and Almudena Fernández. More details coming soon.

Entertainment, Culture & Society