June 6

From sponsored posts to long-term brand building, the relationship between creators and companies is evolving fast.

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In today’s digital age, music artists aren’t just performers — they're shaping culture, building brands, and influencing global trends through social media.

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What started with personal style evolved into a powerful voice – and an empire built on connection, creativity, and authenticity.

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This session explores the transformative impact of TikTok - a platform reshaping culture, creativity, and community.

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The future of social media is evolving at lighting speed, and it’s getting more dynamic and disruptive than ever.

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Blending heritage, fashion and digital culture - to build a unique personal brand

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How do leaders at the helm of both large corporations and smaller enterprises manage their influence within their organizations?

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Some people follow trends. Simon Cowell creates them. This ultimate icon, is an architect of modern influence.

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Gen Z doesn’t just consume content – they shape it, remix it, and demand more from the brands behind it.

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The digital influence landscape evolved into a powerful, growing industry. With that comes the need for clear regulations, and a renewed focus on trust.

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To be announced.

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Tiago and Carlos will guide us through a reflection on the key insights and takeaways from ICON.

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The places we call home influence our world, and can change our lives. They are more than places - they shape our identity.

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