From building a personal brand to redefining tourism, the second day of ICON dives into fashion, food, live events, and the business behind today’s most influential names.
(Moderator) Pedro Santos Guerreiro / João Cajuda / José Luís Arnaut / Pedro Quintela
In today’s world, travel is no longer just about booking flights and hotels – it’s about the stories we see online.
Business & Industries
(Moderator) Olívia Ortiz / Bruno Casanovas / Mariana Machado / Luís Borges
The fashion industry has always been shaped by influence - but the sources of that influence have transformed.
Entertainment, Culture & Society
(Moderator) Edgardo Pacheco / Marlene Vieira / Miguel Garcia / Oriol de Pablo / Vasco Coelho Santos
In an era where success is measured in viral hashtags and chefs curate their feeds as artfully as their menus, social media is the new spice in the culinary world.
(Moderator) Renaud Skalli / Loren Gray / Lucas With Strangers / Sofia Castro Fernandes
Being a creator today means more than going viral—it’s about building something that lasts.
Becoming an icon
(Moderator) Pedro Benevides / Chiara Ferragni
Chiara Ferragni didn’t just ride the wave of digital influence—she helped create it.
(Moderator) Andreia Vale / Carla Rodrigues / Carlos Scappini / João Belo / Tiago Froufe
What happens when a brand, an agency, and a creator get it just right?
(Moderator) Brodie Carr / Artur Mendes / Jorge Silva / Paulo Junqueiro
Live events today don’t just reflect culture – they shape it, spark trends, and create viral moments that dominate the digital world.
(Moderator) Carlos Pedro / Diana Taveira / Luís Correia / João Rocha / Ukra
Football today is more than a sport—it’s a global platform for influence, culture, and business innovation.
Andrés Ortolá / André Folque / Hugo Veiga / José Borralho / Leid Zejnilovic
What if the next big influencer isn't human?
Tech & AI
(Moderator) Francisco Teixeira / Cristina Ferreira
Cristina Ferreira is more than a household name—she’s a self-made media empire.
Joana Capucho / Joana Santos
Amazon, Disney, Warner, Google.
Mia Rose / Constanza Ariza / Bruna Martiolli / Catarina Gouveia
In this panel, presented in partnership with Forbes magazine, we’ll explore the transformative journey of influence over recent years.
Brands, Marketing & Content