Hugo Veiga is the co-founder and Executive Creative Director of AKQA São Paulo, one of Latin America’s leading creative studios. With a career that began in entertainment - as a screenwriter, actor in Portuguese TV comedies, cartoon voice actor, and champion of improv competitions.

- he brings a unique perspective to advertising. Named Copywriter of the Year at the 2013 Cannes Lions, Hugo has since earned four Grand Prix, including the prestigious Titanium for Dove Real Beauty Sketches, along with accolades from the Grammys, Fast Company, Time, and UNICEF.

Under his leadership, AKQA São Paulo has delivered award-winning work, recognized as WPP’s “Happiest Office in the World" and Cannes Lions’ Latin America “Agency of the Year” and “Brazilian Agency of the Year”.

Hugo is also committed to social and environmental causes, supporting educational access through Soma+ and serving on the advisory board of Zero Emissions World. In 2020, he embraced his musical side as GOHU, with a third album set to release in 2025.