With over 10 years of experience in Media Management, he has worked with politicians, actors, athletes, musicians, CEOs, and on institutional projects, including RTP, the Euro 2004 Protocol Relations, Public Relations at Grupo Impresa, and as Executive Director at MAG agency. He also served as a publicist for Vogue and GQ.

In 2013, he founded Naughty Boys, the first media advisory agency in Portugal focused on public figures, where he is currently CEO and Partner.