João is an entrepreneur and digital icon, recognized in 2023 as the "Consumer's Choice" in the Travel Influencer category for the second consecutive year. With a background in Marketing, Advertising, and Public Relations, he combines his passion for travel with professional experience in TV and Cinema across Portugal, New York, and Los Angeles.

Since starting his journey as a travel-focused content creator, he has collaborated with the Travel Channel and produced content for over 30 prestigious hotels, including Mandarin Oriental, Kempinski, Four Seasons, and Small Luxury Hotels. In 2013, he was a finalist in the global competition "Biggest Baddest Bucket List," and in 2016, his blog was ranked among the Top 15 most influential travel blogs worldwide.

In parallel, João founded the adventure travel agency "LEVA-ME," where he also acts as a tour leader, organizing group expeditions to destinations such as Morocco, Tanzania, and Thailand. Through LEVA-ME, he aims to inspire people to travel more and better, reinforcing his role as a leading figure in the travel and entrepreneurship sectors.