After a brief stint as an engineer, Manuel began his passion for entrepreneurship, launching his first tech business in 2014. Obsessed with technological innovation, he is  also the author of "How to Apply Science to the Art of Influence," published in January 2023. For his startups, he has raised over €20 million from top global VCs. 

As founder and CEO of Primetag, a startup focused on influencer marketing ROI, Manuel has led the company to achieve an annual recurring growth rate exceeding 100% over the past four years. In 2024 alone, Primetag's platform monitored more than 12,000 campaigns across 55 markets, representing a total investment in influencers of over €320 million. Primetag was regarded by British media as the most advanced AI platform in the world.