After hanging up his boots, Ukra made a name for himself as a content creator, gaining  recognition for his humour, authenticity, and close connection with fans. His transition to the  digital world has been marked by a strong presence on social media and involvement in projects  related to entertainment and sports. 

He is currently an ambassador for Liga Portugal, a role in which he helps promote Portuguese  football, bringing the league closer to fans through his relaxed and engaging approach.